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Affiliate Marketing Glossary
Definitions, terminology and explanations. Abbreviations, TLAs (Three Letter Acronyms) and Common Terms
A
Action (as in Cost per Action) - The act that an affiliate driven visitor performs to trigger a commission
Adsense - Google's revenue for publishers content network adverts. Contextual ads shown on partner sites
Adwords - Google's search and content advertising network.
Affiliate - [affiliate information]
Agency - [agency information]
Ajax - Asynchronous JavaScript and XML
AM - Aff / Affiliate Marketing
B
B -
C
CPA - Cost per Acquisition (Cost to gain one new customer from a marketing campaign)
CPA - Cost per Action (£ % or £ fixed amount)
CPC - Cost per Click
CPM - Cost per Mille / Millenium (Thousand Ad Exposures)
D
D -
E
eCPM - effective Cost per Mille
EPC - Earnings per Click
EPM - Earnings per Mille
F
F
G
G
H
H
I
I
J
J
K
Keyphrase - eg: helicopter flying lessons
Keyword - eg: helicopter
KPI - Key Performance Indicator
L
L
M
Merchant - [merchant information]
N
N
Network - [network information]
O
Override - The sales activity charge made by a network to a merchant. Typically a fixed % of affiiate commissions
P
PPC - Pay per Click
PR - Press Release
PR - Page Rank when used in discussion relating to Google algorithms
Q
Q
R
ROI - Return on Investment
RPM - Revenue per Mille (Thousand Exposures)
S
SEM - Search Engine Marketing
SEO - Search Engine Optimisation
SERPs - Search Engine Results Pages
Service Charge - Typically a monthly charge in addition to the 'Override' levied by a network for carrying a merchant's programme
T
TLA - Three Letter Acronym
U
USP - Unique Selling Point
V
V
W
White Label - Merchant powered dynamic site or add-on with your own branding
X
X
Y
Y
Z
Z
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